Advertorials - Forbidden (Sweet) Fruits

Entities aim at maximizing the impact on their media coverage and media companies focus on generating money with advertising practices. As the content of paid advertising purports less reliability to the public, companies aim at being referred to positively in 'normal' editorial articles as part of an 'all-in' package including serious payments for advertisement in the same publication or in another media of the same publisher. Hence, there is a strong tendency to cross the line between paid and editorial parts of publications. This is, however, contrary to existing regulations.

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